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FROM RESELLER TO SUPER RESELLER
Are you making the most of the possibilities offered by AIT’s Reseller Program? You may be leaving money on the table and not even know it. The Reseller Program is about more than hosting; there are five separate product lines that you can incorporate into your business and each can carry your corporate brand.
The heart of the AIT customer base is our resellers. Bottom line – if you’re not successful, neither are we. That’s why we have come up with a three–pillared approach designed to maximize your changes of being successful.
- Variety of the AIT product line. Look at the Compare Plans and Prices page. The CEO likes to say "he who has the most checks wins". Count the check marks that appear. Take that a step further and look at the variety of products and services that the marks are next to. If you can find another service provider who gives resellers even an equal menu of product options to choose from, I would love to hear about it. This diversity matters because no two of your customers are alike. Some will want an Internet presence for lead generation or as an information source; others will want e-commerce; and still others will need business services like anti-spam or e-mail marketing capability. The range of offerings AIT provides creates maximum flexibility in bundling products as you see fit. In other words, every account can be a custom account. And, that’s why it is important that AIT provides you with
- Anonymity. A lot of other companies have referral models that they dress up as reseller hosting. Don’t be fooled; the true measure of a reseller program is having the ability to white label any and every product offered by your provider. The entire line of AIT services can carry your brand because, for a reseller program to work, your customers have to believe that you are their service provider. AIT is transparent to your customers and they are your customers. Our customer is you, and that’s why our tech support team is on the job 24/7 – to make sure that your online business and those of your clients are running at peak efficiency as close to 100% of the time as possible. Of course, a lot of this is just window dressing if our product line does provide you with sufficient
- Revenue margin, because if there’s no profit, there’s no business. As you scroll down the product list that was mentioned earlier, most of the items on it were designed in-house. That means no licensing fees paid to 3rd party vendors. Our proprietary shopping cart, FREE. A billing solution, FREE. Database manager, FREE. And on and on and on. That means anything that you sell these products for is yours. Hundreds of customers have charged hundreds of dollars for installing the free shopping cart that accompanies each account. Imagine that: we give you a free product that takes a few minutes to install, and you can bill a customer $300, $400, or more. Scale that down for services that cost less and the scenario is the same – no expenses + 100% profit – your base monthly fees = serious margin.
PRINCIPLES INTO PRACTICE - MAKING IT WORK
The reseller program breaks down into five product areas; you can, of course, utilize any or all of these in developing your business:
- Web hosting: the obvious first stop for most resellers and the product line from which everything else flows. There are dozens of additional services that you can bundle, based on what each customer needs. These products speak to the day to day concerns of businesses: anti-spam filtering, data storage, marketing tools, point of sale solutions, hardware, security, and much more. We can even help with government contracting, custom hosting solutions, and debt collection. A Reseller Template that mirrors the AIT site is also available; put your company’s logo and colors on it, and update the entire site as we release new products. It is a digital toolkit for your customers and additional revenue for you.
- Domain registration: many of you are aware of the Virtual Domain Registrar option, but some of you are leaving money on the table. If you’re going to host web sites, you might as well register domains names, too. The Virtual Registrar makes it easy and makes the customers yours in every meaningful way: you control the pricing and you oversee the registration process. The interface addresses anonymity, as AIT is totally invisible. Our pricing structure provides you with profit margin potential. And, the product covers all aspects of the domain business, plus it provides reports on industry trends. All this plus behind-the-scenes support from AIT for a registration charge of $1.
- E-commmerce & Merchant Accounts: this area has undergone a series of changes recently, all of which add up to increased opportunities for you. We have created a series of e-commerce specific hosting plans that include a shopping cart, payment gateway, and merchant account for a single monthly fee. These plans are ideal for small business customers in your community who want to tap into the sales potential offered by the Internet. In addition, our agreement with JP Morgan Chase means you can offer merchant accounts to both Internet and traditional retailers, with some of the lowest discount rates in the industry. So, even if a business uses someone else for hosting, or has no Internet presence at all, that company can still be a customer and once you have a foot in the door
- Internet access: AIT has a nationwide dial-up network and offers wholesale pricing that starts at just $6.95 per month. You can be a virtual ISP and we provide a complete kit to get you started. Dial-up is always there; the same can’t be said for the wireless or high-speed networks hotels advertise to travelers. And, it’s inexpensive. AIT provides unlimited usage, 24/7 support, IM compatibility, and web mail that you can also re-sell. As to high-speed, AIT continues working toward development of a DSL offering that will add even more opportunity for you.
- Private label web design & software development: when AIT began, web design was a major component of the business, particularly in our local area. As the staff has grown, and as our development team has expanded, AIT is now in a position to handle a variety of jobs from concept origination to content creation to technical compatibility. This service can also be white–labeled – you talk to the client, send us the requirements, and we’ll provide a quote for the job. We have developed a thorough process for assessing all the requirements of each job so that once our team starts, the work can be done right the first time. The AIT graphics department has built thousands of web pages; the development team is fluent is most computer languages. Combined, they are a potent force for satisfying both ends of web site building, and if our staff does the work, you have more time for meeting with additional clients.
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